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Gutter Cleaning

Planning for the Fall and Spring Gutter Rush Before It Hits

October 21, 20264 min read

The gutter rush is predictable. Every year the leaves come down, the calls pile in, and every year some lawn companies get buried by it. The difference between a profitable rush and a miserable one is almost entirely what you do in August and September, before the first leaf falls. This post is a planning checklist: how to figure how many jobs you can actually do, how to book your existing customers early, how to handle the call flood without losing jobs, how to deal with weather, and when to stop taking new work. It is about the season as a whole; day-to-day scheduling has its own post.

Do the capacity math in August

Start with a simple question: how many gutter jobs can you actually finish between the first good leaf drop and the first hard freeze in your area?

Count the crew days. Say you plan one two-person gutter crew, five days a week, for seven weeks. That is 35 crew days. Take out five or six for rain and wind, leaving about 30. If your average job, including drive time, takes about an hour and a half, a crew can do five or six a day, which puts your fall capacity somewhere around 150 to 180 jobs.

Those numbers are just an example. Use your own job times if you have them. The point is to know your ceiling before the phone starts ringing. If your plan customers and existing lawn customers will fill 120 of those slots, you have room for about 40 new customers, and you should stop selling once you hit that, or plan a second crew or Saturdays.

Book your own customers first

The calmest rush is one where most of the calendar is spoken for before it starts. In late August or early September, reach out to last year's gutter customers and your lawn customers with big trees. Give them a simple choice: we will be in your area in the first or second half of November, reply to keep your spot.

Plan customers make this easier. If you sell spring and fall plans, those visits are already on the books. In IndustryBossPro, a recurring gutter service shows up on the Waiting List when it comes due, so the plan houses are easy to pull up and schedule by area before the new calls start. The maintenance plan post covers how to set those up.

Booking your own customers early also protects your route density. Repeat customers tend to be clustered around your lawn routes, so they form tight days that new jobs can fill in around.

Handle the call flood without losing jobs

During peak weeks, the bottleneck is usually not cleaning, it is answering. The owner is on a ladder, the office person is buried, and calls roll to voicemail. Every missed call is a customer calling the next company on the list.

Put a request form on your website so people can ask for a quote at 9 p.m. without waiting for a callback. Requests from the web form land in IndustryBossPro as leads, with the address and the customer's notes, so nothing is lost on a sticky note. Have one person own the lead list each morning and send estimates in a batch.

Have a clear answer ready for "how soon can you come?" If you are booked three weeks out, say so honestly. Customers would rather hear "the week of the 18th" than be promised Tuesday and stood up. Some companies offer a priority slot at a higher price for people who cannot wait; that is fine if you actually have the capacity to keep it.

Weather, timing and second visits

Leaf timing varies by tree and by year. Maples, ash and many street trees drop early. Oaks hold on and can drop into December. If you clean a house under big oaks in early November, the gutters may be full again in three weeks.

There are two ways to handle that. Schedule oak-heavy neighborhoods last, or sell those houses a second fall visit at a lower price. Both are better than a frustrated customer calling about full gutters right after you came.

Rain is the other variable. Decide your weather rule in advance and apply it every time. When a day gets called off, moving it in the software sends a reschedule text to every customer on it. Put those jobs first on the next good day so they do not slide to the end of the season.

Set a cutoff and say it out loud

Every fall rush needs an end date. In cold climates, once gutters freeze full of wet leaves, cleaning them is slow, unsafe and sometimes impossible. Pick a date, often around the first week of December, and tell new callers that the season's list is closed.

Offer late callers a spot on your spring list instead of turning them away. Add them as leads, note that they want a spring cleaning, and contact them in March. Many will become plan customers.

Watch your Waiting List in the last two weeks. If the remaining jobs will not fit in the remaining good days, decide early whether to add a Saturday, borrow a lawn crew, or call the last few customers and move them to spring. Making that call in mid-November is much better than making it in the snow.

Look back when it is over

Once the rush ends, spend an hour with the numbers. How many jobs did you do? How many days were lost to weather? Which jobs ran long, and was it the house or the crew? Which neighborhoods were dense and which had lonely stops across town? The reports can answer most of that, and job costing shows whether the long jobs still made money.

Update your property notes with what you learned, adjust your price sheet, and offer every one-time customer a spot on next spring's list or a plan. The rush is the best time to collect customers; the off season is the time to turn them into next year's calendar.

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